branding

Decoding the Purpose of Branding and Its Importance

Decoding the Purpose of Branding and Its Importance

Branding is the act of connecting with the consumer’s subconscious mind and his emotions. Many people connect it with the visual identity of the business. However, many people are still unclear about the meaning and importance of branding. Most marketing schools still associate it with logos, names, fonts, a diagrammatic representation, and so on. It …

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