If you are the owner of a small business or a startup, you should know how to brand your offering. Today, the market is extremely competitive, so you should try to place your product or service in the open market to get the best outreach. And, you can only achieve recognition if you are …
Branding is the act of connecting with the consumer’s subconscious mind and his emotions. Many people connect it with the visual identity of the business. However, many people are still unclear about the meaning and importance of branding. Most marketing schools still associate it with logos, names, fonts, a diagrammatic representation, and so on. It …
Decoding the Purpose of Branding and Its Importance Read More »
Most often, you will find people using the terms brand and business interchangeably. However, there is a big difference between brand and business. They are as different as chalk and cheese. Let us find out more about them in detail. What is Brand? The brand basically points towards the image of a business. It is …
The Difference Between Brand and Business Decoded Read More »
